Wavy Alabaster

Hi.

Welcome to my open journal. Read, sip and stay awhile. Cheers.

UrbanFitCo

UrbanFitCo

I was rockin' athletic wear before it had a swanky name and millions of dollars behind it. This age of athleisure was always present. Engulfed in sports most my life, I lived, along with my faithful friends and teammates, in the gym and on the field. Our joy was found between those out-of-bounds, those hand-chalked foul lines. Wearing and styling items that transitioned from lifting weights to grabbing late night bites at Round the Clock diner was an organic process, built from necessity. Sweatpants were cropped with scissors. Sleeves were removed from t-shirts with the remains becoming headbands. A marriage of Nike mid-length white socks and Adidas sandals were born. 

Photo snapped by Niki Whitte

Photo snapped by Niki Whitte

Since those glory days, I have refreshed my style a bit when it comes to hitting the gym and any various lounging pursuits. It still carries a touch of masculinity (*cough* cut-offs tees); but now mixed with statement and style-driven pieces. These pieces, above all else, are functional. They have to be. Thanks to my friends at UrbanFitCo, my sportswear style continues to evolve and elevate.

Meet Kate Kaluhiokalani and KC Kaluhiokalani, owners of UrbanFitCo, an online activewear boutique. They will be launching their web presence at the beginning of June to which I will be popping a bottle of champagne. These Pittsburgh-based, women entrepreneurs strive to provide their fellow sisters of all ages with comfortable, stylish, and fashion-forward activewear brands that can transition through all facets of their lives. Not to mention, KC and Kate are pretty inspiring ladies. I would never had the guts to launch my own brand right out of the college gates. They have vision, which is beyond impressive for their young age. More importantly, this duo has the relentless dedication and deep-rooted passion for useful and stylish activewear that is going to make their vision a full-blown reality. 

Since being introduced to their well-curated selection back in November, the lines between sweat time at the gym to coffee time with a friend, hiking in Frick park to shopping in The Strip, have been blurred. 

Photo snapped by Niki Whitte

Photo snapped by Niki Whitte

Photo snapped by Niki Whitte

Photo snapped by Niki Whitte

Where can you find all the above pieces NOW?? KC and Kate offer personal style sessions with their pre-launch inventory, which is where I became hooked. Shoot KC an email (kckalani@urbanfitco.com) to set up a personalized session.

Or, if you are participating in this weekend's Pittsburgh Marathon festivities, running or supporting, stop by and visit my ladies at Booth 411 in the Health and Fitness Expo

*Mention this post at the Expo or in your email and receive 15% off your purchase!*

Cheers, Jessa

KC and Kate, Pittsburgh is watching and cannot wait for your online launch day! 
Instagram / Facebook  / Snapchat --> UrbanFitCo

Check out my friend and fellow blogger, Ashley from Afternoon Espresso, and how she styled her UrbanfitCo wear!

Join the mailing list + receive email updates when a new post is live + kickin'! 

Pittsburgh Vintage Mixer

Pittsburgh Vintage Mixer

Kentucky Bourbon Trail: Tips to the Navigating the Trail

Kentucky Bourbon Trail: Tips to the Navigating the Trail