There are people you meet and you know they are going to "make it." Whatever "make it" looks like for them; you just know they will reach that self-set pillar. And, it is simply because they refuse to accept the alternative. Meet Lacramioara Schulte auf’m Erley, CEO of Shtrands, or better known as Q. This lady, her bond with us created over hair, is going to make it.
I went into a meeting with Q and her intern, Cara, to chat about their personalized hair care service and it quickly turned into a multi-hour conversation which stemmed far from hair care. We chatted about the meaning hair carries in our lives and how it often connects to who we are on a deeper level. We chatted about the uphill battle and fulfillment a startup business can bring: the courage it takes, the risk it involves, the unmatched rewarding feeling it provides when there is even the tiniest sliver of success. We chatted about the science behind hair (new one for me!). Discussion of Am I my hair? post arose multiple times. If we are our hair and it plays this powerful of a role in our life, then we should be treating it with thoughtful care. Easy, right?
But, let's be honest ladies and gentlemen (must include the gentlemen as the two most important men in my life rock the long locks), thoughtful care... well, it takes something that is hard to come by these days, time. Reading reviews or countless blogs (ughhhhh so many blogs), reading labels, countless trial and errors, this discovery process tends to fall by the waste side in our already overflowing lives. It seems daunting because it is. This is where I tip my hat, or better yet, spring my curl to Shtrands and the service offered.
Shtrands offers subscription-based hair care regimens personalized for each guest’s hair type and personal needs. One receives these carefully curated regimes, complete with four full-size products and instructions, every 2 or 3 months. The time frame is a choice of yours. With a PhD in chemistry, Q is first and foremost a scientist. She solely partners with hair care professionals and cosmetic chemists who know the ingredients behind their products. Trust me when I say Q digs for answers. She treats your hair as her own and wants to know the in's and out's of what her company is recommending. This is where the thoughtful care begins and it doesn't stop there.
When electing to sign up for Shtrands, you will be asked to fill out a detailed profile about your hair and lifestyle. This helps Q create a regimen that is distinctively you. Then, my favorite part, the products arrive. Actually scratch that last statement; I adored the hand-written note of instructions and reasons behind the recommendations for my hair. I wasn't given the whip and simply demanded to use these products; I was given the why behind them. Thoughtful.
After about two months of using the recommended products, my wavy counterpart has been more manageable and the curls more defined. I am a woman who enjoys embracing her natural hair, even the frizz that comes with it, and Q was able to understand that. She gave me a regimen that did not weigh down or prohibit my hair from its natural wildness. Q simply enhanced it. She understood my need, above all else, for moisture throughout my coarse strands. All products included some element of hydration, including my favorites the Curl Refresher from Joico and the Teadora Oil. I do not wash my hair often, maybe once or twice a week. These two products graciously provided the moisture needed between washings. Q was made available for any questions or concerns I had along the way. And, if there was a product I wasn't feeling, she was there to discover another treatment that worked.
Shtrands and Q have opened my eyes to better hair care. I didn't think that was possible. I was arrogant about my hair in a way prior to switching up my routine. I was told I had rockin' hair. I thought I had awesome hair. Case closed. Whether we are self-proclaimed experts or others give us that title, there is always room for improvement. Thank you for the reminder Strands. This startup stepped up my hair game. That wavy in "wavy alabaster" just got better.
Join in on my excitement of Shtrands! Use code JESSA for 15% off your first order and please let me know your thoughts/feedback in the comments below. Rock out your hair ladies (and gentlemen)!
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